Germination Station | Virtual + In Person
Planning & Producing Creative Workshops for Arts-Based Entrepreneurs
Thurs, Apr 2—May 21
6-8pm
TOOLSHED WORKSHOPS (Virtual): 4/2, 4/16, 4/30, 5/14
TENDING WORKSHOPS (In Person): 4/9, 4/23, 5/7, 5/21
Join certified Inward & Artward facilitators Alli Marshall and J. Faye D’Avanza for Germination Station: Planning & Producing Creative Workshops.
This eight-week series begins with our Toolshed workshops for the beginner to seasoned facilitator, offering practical skill-based learning such as finding community event space, pitching your creative offering, imposter syndrome and self-promotion, along with marketing and community outreach. This is for arts-based creative entrepreneurs who plan to add workshops, playshops, and other educational experiences to their offerings.
The Germination Station series also includes our Tending workshops — four group artist dates (inspired by The Artist’s Way) where we’ll learn from a community arts entrepreneur and take time for guided discussions, show and tell, and the sharing of resources to encourage support and accountability to solopreneurs.
Germination Station is for entrepreneurs in the Western North Carolina community working in arts-based fields such as visual arts, writing, music, craft, and healing modalities. It’s especially geared toward those who have completed the Inward & Artward Creative Facilitator training (through Story Parlor) and would like more support in developing workshop offerings and launching or growing their businesses.
Our goal is to nurture a support network for facilitators and arts-based entrepreneurs who are designing and leading workshops as part of their offerings. We aim to provide a means of connection, accountability, coaching, and ongoing educational and business-related resources.
Who Is This For
Entrepreneurs in the Western North Carolina community working in arts-based fields such as visual arts, writing, music, craft, and healing modalities who are developing workshop offerings and launching or growing their businesses through a network of peers.
• Inward & Artward Creative Facilitators (alumni or current students) who would like more support in developing workshop offerings and launching or growing their businesses through a network of peers.
What You Can Expect
The course runs Thursdays, 6-8 p.m., April 2-May 21, 2026.
Toolshed classes (practical skills) will be held online via Zoom.
April 2 | Unearthing Your Ideal Gathering Spaces + Nurturing Community Relations
April 16 | Pitch Your Creative Offering Like a Pro + Mini Pitch Lab
April 30 | You’re Booked, Now What?! Working through Imposter Syndrome in Self-Promotion + Creating Your Media Kit
May 14 | Marketing as a Creative Practice of Community Outreach + Mini Media Kit Lab
Tending classes (artist dates and discussions) will meet at various locations in Asheville such as coffee shops, co-working spaces, studios, and galleries.
Exact locations TBA on April 9 and 23, and May 7 and 21.
How to Register
Register through Inward and Artward’s Online School of Creativity.
$280 for the full 8-week series (Toolshed and Tending workshops)
$200 for Toolshed workshops only (4 weeks only)
10% discount to certified Inward & Artward facilitators ($252 for full 8-week series or $180 for Toolshed workshops only)
Space is LIMITED to ensure an intimate experience.
About the Facilitators
J. Faye D’Avanza, MSLIS—is a writer and founder of Library of Care, creative empowerment coaching and facilitation with a relational and somatic approach to living a whole creative life. After experiencing chronic burnout from a career as a public librarian that led to a mid-life dark night of the soul, this challenge became her biggest catalyst for growth and creative healing. The author of the newsletter, Keeping Creative Time on Substack, Faye is an Inward & Artward certified creative facilitator, a certified book editor, and a (RYT-200) yoga teacher-in-training who lives among the artists, tourists, trees, and mountains of Asheville, North Carolina, where she can often be found drinking a matcha latte, writing in the margins of her books, and engaging in meandering conversations with people who care deeply.
Alli Marshall— A certified Inward & Artward Creative Facilitator, Alli Marshall aims to follow her curiosity and inspire connection to creativity in others. Alli received her MFA in creative writing from Goddard College and has taught writing courses through Story Parlor, Great Smokies Writing Program, Flatiron Writers Room, and Revolve. She periodically offers her immersive experience, “Speed Dating with Trees.” Alli is the author of the novel How to Talk to Rockstars. Connect with her at alli-marshall.com.